In thousands of startups I've evaluated, the key differentiator of billion-dollar companies isn't their ideas – it's their unwavering focus

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The focus formula

Focus is more than just blocking out distractions and allocating resources. It's also about believing deeply in your vision, letting it guide your every move, and building a team that's fully aligned with your mission and values.

This book is a comprehensive guide to developing focus on multiple levels: from tactical strategies like mastering the art of saying "no" and minimizing distractions, to the higher-level approaches of fostering commitment to your mission and growing your idea into something extraordinary.

Inside, Igor shares strategies drawn from his work with companies like PandaDoc, Miro, OpenWeb, Deel, and Turing—startups that scaled into unicorns through the power of focused execution.

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About the author

Hi, I'm Igor Ryabenkiy. I'm the founder and managing partner at AltaIR Capital, a global VC firm with 300+ tech startups and a bunch of unicorns in its portfolio, and the author of the bestselling book Adventures in Venture Capital.

After seeing tens of thousands of companies—and investing in hundreds—I'm more convinced than ever that focus is the defining factor between success and failure. This insight, along with my 30 years of experience in entrepreneurship and venture capital, inspired this book. Inside, I explore the idea of focus in product development, sales, team management, and growth.

You'll find proven strategies for developing the ability to focus—the skill that's critical to building standout companies, turning ideas into unicorns, and thriving in a world full of distractions.

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