( I )

( II )

This book is an attempt to bridge that gap – to help the idea generators focus and the focused executors generate better ideas

( III )

It's a guide to help you learn to focus, prioritize, and find the most efficient paths to success, all while avoiding the pitfalls along the way

( IV )

Inside, you'll find lessons drawn from Igor's experience with companies like PandaDoc, Babylist, Miro, OpenWeb, Deel, Turing – startups that have grown from fledgling ideas to industry powerhouses. Each of these success stories underscores the critical role of focus in turning entrepreneurial dreams into reality

( VI )

About the author

I'm the founder and managing partner at AltaIR Capital, a global VC firm with 300+ tech startups and a bunch of unicorns in its portfolio, and the author of the bestselling book Adventures in Venture Capital.

After seeing tens of thousands of companies—and investing in hundreds—I'm more convinced than ever that focus is the defining factor between success and failure. This insight, along with my 30 years of experience in entrepreneurship and venture capital, inspired this book. Inside, I explore the idea of focus in product development, sales, team management, and growth.

You'll find proven strategies for developing the ability to focus— the skill that's critical to building standout companies, turning ideas into unicorns, and thriving in a world full of distractions.